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Week 2 Concept Discussion

Week 2 Concept Discussion

Q Marketers strive for brand loyalty but it is not an easy task to achieve. Compare these two approaches attempting to convey that their customers are brand loyal. Using knowledge gained from our learning this week, which do you feel is strategically more effective and why? What do you think would be a better approach to creating brand loyalty in the car market? Find an example to add to our discussion. LinkLinks to an external site. LinkLinks to an external site. Post your original post by Wednesday night at midnight. This rubric will be used to grade each week. discussionboard_rubric.docx Actions • Read all other student's postings as the week progresses and return to the thread to respond to the comments of your classmates. Remember to address other students by name if you are responding to them directly. Please begin your discussions by Wednesday of this week. You must respond to a minimum of 3 peers with value added comments by Sunday at midnight CST.

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When trying to create brand loyalty, there are a few important aspects. The first step in keeping a solid relationship with your consumers is to provide them with excellent service, actively listen to them and respond to their needs, treat them fairly and ethically, offer them more value than competing businesses, and communicate with them frequently. If you are inconsistent with these qualities, you also won't be able to develop brand loyalty. Additionally, it's critical to ensure that your product or service fulfills the promises you make in your brand messaging and to maintain clarity and consistency across all channels.